Behind the scenes: Kelly Osbourne relaxes with Madonna and Lourdes between takes on Material Girl shoot

By DAILY MAIL REPORTER

Having a laugh: Kelly Osbourne and Madonna's daughter Lourdes bonded between takes of the Material Girl shoot


Kelly Osbourne bonded with her new bosses between takes of her new Material Girl modelling session.

The 26-year-old is seen laughing and joking with Madonna and Lourdes in out-takes from the campaign shoot, which was released last week.

Osbourne has replaced Taylor Momsen as the face of the clothing label, which the 52-year-old co-created with her 15-year-old daughter.


Girl time: Osbourne and Lourdes played it cool for the camera


The former Dancing with the Stars contestant can also be seen flaunting her trim body in front of the camera.

The photo shoot took place in New York's East Village in January.

Famed fashion photographer Brooke Nipar worked her magic behind the camera and shot the new campaign, which will make its official debut in April.


Team work: Kelly with her bosses Madonna and Lourdes


Young gun: Lourdes styled each look that Osbourne wore during the show


Keeping a close eye on things: Madonna glances over the shots


The chilly temperatures outside didn’t dampen spirits and the three women were all smiles as posed up together.

While Madonna is usually the one calling the shots in all of her professional ventures, she has let her daughter take the reins with Material Girl.

The budding fashionista styled each look that Osbourne wore for the shoot but she welcomed her mother’s opinion and their collaborative effort shined through.


Edgy: Osbourne shows off her svelte new body in the Material Girl campaign


The mother-daughter duo hand-picked Osbourne to represent the spring 2011 collection and the original Material Girl has not stopped praising their new model.

Madonna said in a statement: ‘Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love’.

And it should be a sense of style to which they can relate.

Osbourne has made no secret of her love of Madonna and in a statement says: ‘I take so much of my style from Madonna in the ‘80’s and I really admire how Lola dresses and that she stays true to herself’.


Madonna - Material Girl (behind the scenes shot)


Macy's Backstage Pass: Backstage with Kelly Osbourne for Material Girl



source: dailymail